Marketing incentives are an essential part of a business’s marketing strategy. They are designed to motivate customers and prospects to take specific actions that benefit the business, such as purchasing, signing up for a service, or referring others.
Companies can increase their sales, customer retention, and brand loyalty by offering incentives. Incentives can also help businesses reduce their advertising costs and improve their lead generation. MarketingBoost and CMI are two examples of marketing incentive providers that offer various incentives to businesses.
MarketingBoost allows firms to offer free vacations to their prospects and customers as incentives, while CMI provides multiple incentives such as free vacations, dining cards, smart watches, etc. Both services partner with travel and hospitality providers with excess inventory and are willing to offer them at discounted prices. Businesses can use these services effectively to attract new customers, retain existing ones, and increase sales and referrals.